Released in 1994, Southernplayalisticadillacmuzik paved the way for southern rappers at a time when hip-hop was dominated by east and west coast artist. Produced by Organized Noise, the album utilized live instruments over conventional hip-hop techniques such as sampling and DJing, which they felt gave the music a more authentic feel. The album was a hit upon release, winning the duo the "Best Newcomer" award at the Source Awards, and is still seen as a seminal southern hip-hop record.